Statement of Intent

 

NEA statement of intent:

Media institutions

In my posters, I will make sure I comply with the ASA rules. As an example, I will include no content that may cause any fear or distress to the audience as these can been seen by a variety of people as they will be displayed on billboards, many of which will not be the target audience of 16-25 years old. The documentary will not be shown before watershed (9pm) as it may contain sensitive themes like violence, criminality and anti-social behaviour that may not be suitable for a younger audience or people who have had trauma/issues with theses topics as they may upset or cause distress.

Media representations

My documentary will be about the struggles for teenagers in cities. The title will be ‘Under the City Lights’ and will include positive representations of teenagers to appeal to the 16-25-year-old audience interested in groundbreaking documentaries. I aim to highlight some of the struggles teenagers who live in urban areas face so the target audience can relate to it and feel represented in a positive and authentic way. The slogan will be ‘The teenage reality in cities’ to reinforce the idea that the teenagers have struggles that will be addressed in the documentary.

Media Audience & Media Language

In my posters, I will include teenagers in my images to appeal to a 16–25-year-old audience. To connote the ‘dark’ struggles that they face, I will include black in my colour scheme but to connote hope for the teenagers in cities, I will also include gold. To appeal to this audience, I will make the designs look creative and youthful and use sans serif font. I will use some high angle shots to imply that the teenagers in the documentary are gaining power and are being represented positively. The posters will be set in a city to have the conventions of a documentary about a city. I will also include the BBC 3 logo to further meet the conventions of a documentary poster. There will be a cover line on each poster saying when/ where the documentary will be released.